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The boodleAI Story

Once upon a time, two founders walked into Ranger School...

Untitled design (1)Now this is a story all about how our lives got flipped, turned upside down and we'd like to take a minute just sit right there, to tell you how we became boodleAI...

Shawn and France have known each for 20 years, ever since they graduated Ranger School together. One day, they had a conversation about how the world would be a better place if organizations could more easily connect with the people who had a passion for their cause, their products, or their services.  The idea for boodleAI was born.

boodleAI finds an organization's best prospects in any contact list. It leverages proven AI/machine learning to rapidly model the untapped data sitting in organizations, along with billions of third party data points, to help organizations achieve significant improvements in acquisition, engagement, and retention rates through predictive analytics.

Now if you're reading this, you've probably been on at least a couple of calls with members of the boodleAI team, and have heard us throw around funny sounding words like 'boodle' and 'guidon.' People ask us what they mean all the time, so we thought we'd get ahead of the curve (predictive analytics pun intended) and explain. These terms are actually deeply rooted in the stories of our founders, who are all veterans and West-Point Graduates.


In the military, a 'boodle box' is a box of treats that you are rarely allowed to open. So, when you do get access to your boodle box, you feel special and cared for (kind of like the way we want our customers to feel when they work with us).

guidon (pronounced "guide-on")

In the military, a guidon is a military standard that units carry to tell the world who they are and who they belong to.  The guidon is normally carried close to the unit commander.  If you want to know where to go to find the unit's leader, you look for and follow the guidon. 


Up next: Meet the boodleAI Team