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boodleAI Vocabulary and Terms

A quick guide to some of the terms boodleAI uses

Igiphy

General

  • boodleAI.  Our company, which produces the world's most kick-@ss people-focused predictive analytics platform powered by AI/machine learning: Guidon
  • Guidon.  What we call our people-focused predictive analytics platform powered by AI/machine learning. 
    • Guidon offers Prospect Insights, Instant Predictions, and Custom Predictions. 

Prospects

  • Prospect Insights.  A standardized set of instant predictions made by Guidon about a Contact List.
    • Prospect Insights Report.  A high-level graphical summary of Prospect Insights. 
  • Contact List: A set of records uploaded by a user for analysis by Guidon.  Each record needs to have a minimum of first name and last name, and at least one of the following: email address, mailing address, phone number. 
    • Prospect Insights Data. A downloadable CSV of the Prospect Insights scores for each record in a Contact List. 

Instants

  • Instant Guidon. A ready-made predictive model pre-built by boodleAI using third party data and made available for use by Guidon users.  A full list can be found here
    • Instant Scores.  The score given to a record in a Contact List by applying an Instant Guidon.
    • Instant Predictions.  The records of a Contact List after applying an Instant Guidon and receiving Instant Scores.  

Customs

  • Custom Guidon. A tailored predictive model created by Guidon using customer first-party data combined with third party data after identity resolution and identity enrichment. 
    • Training Data. The customer provided-records used to create and test a Custom Guidon. Positive Training Data are records of people the customer wants to find more of.  Negative Training Data are records of people the customer wants to find less of. 
    • Target Data. The Contact List that will be scored by a Custom Guidon. 
    • Custom Scores.  A score is given to a record in a Contact List/Target Data by applying a Custom Guidon.
  • Custom Predictions.  The records of a Contact List after applying an Instant Guidon and receiving Instant Scores.
  • Identity Resolution. The matching of records to their real-world identity in one of multiple databases of all 220 million adult Americans. Identity Resolution enables Identity Enrichment. 
    • Identity Enrichment. Once Identity Resolution is achieved, Guidon adds 550+ potential data points of demographic, psychographic, and affinity data to each record. 

Other

  • Bias.  1. Stereotyping, prejudice, or favoritism towards some things, people, or groups over others. 2. The systematic error introduced by a sampling or reporting procedure.
  • Deduplication.  Removing duplicates from a data set. 
  • Feature. A data field such as "age". 
  • Holdout.  The data used to test a Custom Guidon, normally from the Training Data. 
  • Precision. “How often is the model right when it recommends a record as being right.” 
  • Recall.  "Out of all the possible right recommendations, how many did the model correctly identify?"