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Advanced Predictions

Your quick introduction to Advanced Predictions: What they are, and how to apply them to your contacts.


Advanced predictions are:

Contact level insights about wealth score, giving capacity, and preferred channel for outreach that you can use to optimize your campaigns and tailor gift or spending targets. From the 'Contacts' tab, select 'Add Attributes.' From there, click the 'Instant Guidons' tab, choose which predictions you’d like to apply to your segment, and click add. 


Advanced Predictions available: 

Financial Signals 

  • Wealth Rating 
  • Giving / Spending Capacity 

Channel Preferences 

  • Preferred Channel