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Basic Predictions

Your quick introduction to Basic Predictions: What they are, and how to apply them to your contacts.

Basic predictions are:

Contact level predictions regarding generation, gender, education, affinity, responsiveness to direct email, email, phone, SMS or social media. From the 'Contacts' tab, select 'Add Attributes.' From there, click the 'Instant Guidons' tab, choose which predictions you’d like to apply to your segment, and click add. 

Basic Predictions available:


  • State Affinity 


  • Education 
  • Gender
  • Generational Breakdown 
  • Industry 

Channel Preferences

  • Responds to Direct Mail 
  • Responds to Email 
  • Responds to Phone 
  • Responds to SMS
  • Responds to Social