Basic Predictions

A quick introduction to Basic Predictions: what they are and how to apply them to contacts.

Basic predictions are:

Contact level predictions regarding generation, gender, education, affinity, and responsiveness to direct email, phone, SMS, or social media.

From the 'Contacts' tab, select 'Add Attributes.'

Next, click the 'Instant Guidons' tab,

choose which predictions you’d like to apply to your segment, and click add. 

Basic Predictions available:


    • State Affinity 


    • Education 
    • Gender
    • Generational Breakdown 
    • Industry 

Channel Preferences

    • Responds to Direct Mail 
    • Responds to Email 
    • Responds to Phone 
    • Responds to SMS
    • Responds to Social