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boodleAI Vocabulary and Terms

A quick guide to some of the terms boodleAI uses

Igiphy

General

  • boodleAI.  Our company, which produces the world's most kick-@ss people-focused predictive analytics platform powered by AI/machine learning: Guidon
  • Guidon.  What we call our people-focused predictive analytics platform powered by AI/machine learning. 
    • Guidon offers Prospect Insights, Instant Predictions, and Custom Predictions. 

Contact Lists

  • Identity Resolution. The matching of records to their real-world identity in one of multiple databases of all 220 million adult Americans. Identity Resolution enables Identity Enrichment. 
  • Identity Enrichment. Once Identity Resolution is achieved, Guidon adds 1,200 potential data points of demographic, psychographic, and affinity data to each record. 
  • Contact List: A set of records uploaded by a user for analysis by Guidon.  Each record needs to have a minimum of first name and last name, and at least one of the following: email address, mailing address, phone number. Each record goes through the Identity Resolution and Identity Enrichment process. 
  • Persona. A visual representation of reported data for a Contact List uploaded to Guidon. Reported data includes demographic information, financial signals, and interests. 
  • Prospect Insights.  A standardized set of basic and advanced predictions made by Guidon about a Contact List.
    • Prospect Insights Report.  A high-level graphical summary of Prospect Insights. 
    • Prospect Insights Data. A downloadable CSV of the Prospect Insights predictive scores for each record in a Contact List. 

Basic and Advanced Predictions

  • Using third party data sources, boodleAI has created a number of pre-built predictive models available for immediate use. These can be applied to a contact list to produce predictions - either basic or advanced. 
    • Basic / Advanced Predictive Scores.  The score given to a record in a Contact List as a result of applying either Basic or Advanced Predictions. 
    • Basic Predictions include:
      • State Affinity 
      • Gender 
      • Generational Breakdown 
      • Education Level
      • Industry 
      • Responsiveness to Direct Mail, Email, Phone, SMS, and Social. 
    • Advanced Predictions include: 
      • Wealth Rating 
      • Giving / Spending Capacity 
      • Preferred Channel 

Custom Predictions

  • Custom Model. A tailored predictive model created by Guidon using customer first-party data combined with third party data after identity resolution and identity enrichment. This model can be applied to a contact list to produce Custom Predictions
    • Training Dataset. The customer provided-records used to create and test a Custom Model. Positive Training Data are records of people the customer wants to find more of.  Negative Training Data are records of people the customer wants to find less of. 
    • Target Dataset. The Contact List that will be scored by a Custom Model to produce Custom Predictions. 
  • Custom Predictive Scores. The score given to a record in a Contact List as a result of applying a Custom Prediction. 

Other

  • Bias.  1. Stereotyping, prejudice, or favoritism towards some things, people, or groups over others. 2. The systematic error introduced by a sampling or reporting procedure.
  • Deduplication.  Removing duplicates from a data set. 
  • Feature. One of the 1,200 data fields from our third party data sources - e.g. "voters age". 
  • Holdout.  The data used to test a Custom Guidon, normally from the Training Data. 
  • Precision. “How often is the model right when it recommends a record as being right.” 
  • Recall.  "Out of all the possible right recommendations, how many did the model correctly identify?"