A quick guide to terms in Guidon.
The Basics
- Contact List:
A set of records uploaded by a user for analysis by Guidon, to get the best result it will include:
- First Name
- Last Name
- Email Address
- Mailing Address
- Phone Number
- Feature. One of the 1,200 data fields from our third-party data sources - e.g. "voters age".
- Identity Resolution Matching individuals in the Contact List to multiple databases to give a complete picture of a client/donor
- Identity Enrichment Once Identity Resolution for each person on your Contact List Guidon adds 1,200 potential data points of demographic, psychographic, and affinity data to each record.
- Persona. A representation of reported data for a Contact List uploaded to Guidon that includes data includes demographic information, financial signals, and interests.
For more information on Personas: What are Personas?
- Prospect Insights. A standardized set of basic and advanced predictions made by Guidon about a Contact List.
- Prospect Insights Report. A high-level graphical summary of Prospect Insights.
- Prospect Insights Data. A downloadable CSV of the Prospect Insights predictive scores for each record in a Contact List.
Basic and Advanced Predictions
- Using third-party data sources, boodleAI has created a number of pre-built predictive models available for immediate use. These can be applied to a contact list to produce predictions - either basic or advanced.
For more information on Basic Predictions: Basic Predictions
For more information on Advanced Predictions: Advanced Predictions
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- Predictive Scores. The score given to a record in a Contact List as a result of applying either Basic or Advanced Predictions.
- Basic Predictions include:
- State Affinity
- Gender
- Generational Breakdown
- Education Level
- Industry
- Responsiveness to Direct Mail, Email, Phone, SMS, and Social.
For a more in-depth list: Basic Predictions Library
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- Advanced Predictions include:
- Wealth Rating
- Giving / Spending Capacity
- Preferred Channel
- Advanced Predictions include:
For more information on how to use predictions: How to use Basic and Advanced Predictions
Custom Predictions
- Custom Model. A tailored predictive model created by Guidon using customer first-party data combined with third-party data after identity resolution and identity enrichment. This model can be applied to a contact list to produce Custom Predictions.
- Training Dataset. The records that are used to create and test a Custom Model.
- Positive Training Data. Records that fit the model, that a customer would want to see more of.
- Negative Training Data. Records that do not fit and a customer would see less of.
- Custom Predictive Scores. The score that is given to a record in a Contact List after applying a custom prediction.