What are Custom Models and Predictions?

Tailored Predictive Models Created in a Few Clicks

A Custom Model is a predictive model created by the customer using their data combined with third-party data.  After creating Custom Model, Guidon verifies its predictive power by using a sample of positive and negative records to see how well the prediction shows which records are actual positives.

Once the model creation process is complete, we are ready to apply the Custom Model to a contact list to create Custom Predictions. 

Note: If a customer doesn't have enough data to create a custom model, they have the option of selecting Basic and/or Advanced Predictions.