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Custom Predictions

Your quick introduction to Custom Predictions: What they are, and how to apply them to your contacts.

Custom predictions

boodle enables organizations use their own data as training data to create machine learning models that are unique to them. For example, we made a custom model of people who have donated to this organization before, and we’re going to apply it to this prospect list to identify other people who are likely to donate to this organization. Then we can use the A/B/C cut off to identify the group that is most like the group we made the model on. Now we have the best prospects to go after!