It's not enough to just find new donors - use CLEAR to optimize your search for High Value donors
What you'll need:
A CLEAR on your Donor list
A CLEAR on your existing High Value Donors
Once you've created a CLEAR for your entire contact list, filter down to just your "High Value Donors".
You can use whatever attributes and guidelines you would like to define this segment - just make sure it represents the type of high value donors you would like to target. Save and name that segment "High Value Donors", then request a CLEAR report for that group.
By comparing your full donor list with your high value donors, you'll begin to uncover what makes your high value donors unique. It may be that they have a different generational breakdown, or perhaps they are the complete opposite of your typical donor. Whatever the comparison brings to light, those differences will be the key to targeting more of them.
Got it - Now What?
Once you understand the key differentiators for this group, use that insight to:
Target marketing and ad buys aimed at the high value persona & lookalike locations
Adjust messaging and primary channel of communication to align with the high value persona
Increase targeted asks based on wealth rating & giving/spending capacity
Leverage high value persona demographics to optimize the purchasing of new prospect lists
How were you able to leverage your CLEAR report? Let us know at email@example.com