Use Case: Location Optimization

Using CLEAR to find donors like yours in new untapped locations

Leverage Location Analytics to find donors in untapped DMAs and new Zip Codes

What You'll Need:

1) A CLEAR for your Donor Base

 
 
 
 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
0:43
 
 
 
 
 
 
 
 
 
 
 
 

 

Got it - Now What? 

Once you know where to look, use these insights to: 

  • Target Direct Mail-pieces at the Zip Codes most likely to contain donors like yours
  • Purchase targeted ad buys aimed in the lookalike locations

  • Leverage new locations and persona demographics to optimize the purchasing of prospect lists

How were you able to leverage your CLEAR report? Let us know at success@boodle.ai