Attract the Donors You've Been Longing For With These Easy Steps.
What is the New Donor Acquisition Optimization Bundle?
Increase awareness and attract the attention of prospective donors by knowing the demographics and affinities of your current donors. Receive a detailed report containing:
- The personas of your current donors
- The personas, insights, and analytics for new, fastest new, and emerging donors
From there, you are equipped to target prospective donors who are most likely to convert to supporters of your mission.
Starting with your current donor and donation data, boodleAI delivers a bundle including your personalized Donor CLEAR, New Donor DEAR, Fastest New Donor DEAR, and Emerging Donor DEAR.
How This Helps You
What are the Data Requirements for this Bundle?
Data requirements for the CLEAR:
One (1) CSV or Excel Donor File containing first name, last name, address and/or email, donor ID (e.g. from your CRM) of each donor.
Please also include any additional data of your own that would be helpful for segmentation purposes.
Data requirements for the DEARs:
One (1) CSV or Excel Transactional File (one row per donation), containing:
- First name
- Last name
- Address and/or email
- Donation Date
- Donation Amount
- Date of Initial Outreach
- Donor ID (e.g. from your CRM)
- Preferred (but optional):
- Method of Acquisition
- Donation ID
- First Donation Date
- Donation Type
- Cost of Acquisition
If you do not collect some of the required or preferred data fields or have any questions, please let us know so we can determine the best next steps.
To ensure the accuracy of your reports, please make sure your file is prepared in accordance with our Data Pre-Processing Guide. If you would like to skip that step and have us prepare your data for you, enquire by emailing firstname.lastname@example.org