What is a DEAR?

The quick intro.

Our Donations Enriched Analytics Report (DEAR) enables you to combine your donation history with our expansive donor enrichment database to uncover the patterns behind your supporters’ activity and behaviors over time. Focus on key donor segments to discover their:

  •  Primary, Secondary and Emerging Personas
  •  Top Donation Types
  •  Top and Emerging Locations
  •  Top Methods of Acquisition

What Key Donor Segments are available?

With the DEAR, you can see insights on who your donors are in the following key segments: 

  • New Donors - The persona of your donors acquired within the last year, how they were acquired, and where to find more. 
  • Repeat Donors - The persona of your repeat donors, how they were acquired, and where to find more.  
  • High Value Donors - The persona of your top 25% highest value donors, how they were acquired, and where to find more.  
  • Fastest New Donors - The persona of your top 25% fastest closing new donors, how they were acquired, and where to find more. 
  • Fastest Repeat Donors - The persona of your top 25% fastest closing repeat donors, how they were acquired, and where to find more.
  • Highest Margin Donors - The persona of your top 25% highest margin donors, how they were acquired, and where to find more.  
  • Primary Persona - The most prevalent cluster of your donors. 
  • Secondary Persona - The second most prevalent cluster of your donors. 
  • Emerging Persona - The persona of your “up and coming” donors that are becoming more prevalent within your donor base - we’ll show you who they are, how they have been acquired and here to find more. 
  • Top Locations - The locations in which most of your donors are located, how they were acquired, and where to find more. 
  • Emerging Locations - The designated marketing areas (DMAs) in which your "up and coming" donors are located. 
  • Top Donation Types - The top 5 types of donation that were used by the donor segment being evaluated. 
  • Acquisition Method - The top 5 ways the donors in the segment being evaluated were acquired.