The quick intro and how to request one.
Our Historicals Enriched Analytics Report (HEAR) enables you to analyze the results and performance of your past campaigns in more depth than ever before.
By leveraging our enrichment capabilities, the HEAR provides analytics on response rate (donation rate, conversion rate, close rate, etc) and average transaction amount (donation amount, spend amount, etc) across multiple dimensions - including demographics, industry, location, financial signals, giving/spending capacity, and more.
This way, you can understand not only which campaign recipients were truly engaged and took action, but also get a fuller picture of who they are, informing and improving your next outreach.
To request a HEAR, contact firstname.lastname@example.org and prepare the following:
One (1) CSV or Excel Results File from a campaign containing:
- First name
- Last name
- Address and/or email
- Customer ID or Donor ID (from your CRM)
- An indication of responders
- An indication of non-responders
- Spend amount or Donation amount of responders (if applicable)