Tailored Predictive Models Created in a Few Clicks
A Custom Guidon is a predictive model created by the customer using their own data combined with third party data.
After a Custom Guidon is created, Guidon verifies its predictive power by using a sample of positive records combined with negative records to see how well the guidon does at predicting which records are actual positives. Guidon then uses the model to score, prioritize, and segment the target dataset to create predictions.
Note: If a customer doesn't have enough data to create a custom guidon, they have the option of selecting an Instant Guidon. Customers can also analyze their data sets and receive Predicted Prospect Insights.